The ideal time for your email marketing campaign
Email Marketing Stats for 2019! More than two billion campaigns were investigated in detail and some results may come as a surprise.
As Omnisand reports, more marketers are beginning to opt for omni-channel marketing rather than single-channel campaigns and are being rewarded for this smart switch.
Marketers, who incorporate more than two channels in their marketing campaigns, have nearly doubled their customer retention rates. What’s more, their purchase and engagement rates have also improved. However, what do the numbers specifically indicate about email marketing? Following are some statistics about timing, segmentation and sign-up form.
Time matters
The ideal time for your email marketing campaign is at the beginning of a month. If you can, it is best to send those emails during the first 10 days. Email campaigns that are sent during the first 10 days claim an open rate of about 20%, a rate of about 6%, and an order rate of just over 7%. While the figures for the rest of the month are not bad enough, email campaigns perform better during the first 10 days.
What’s more, the specific time of day when you send those emails can also make or break your campaign. If you send your email at the wrong time, then your customers may not even open the email. Therefore, to get the best open rate, it is best to send those emails at around eight in the morning. After all, most people greet their mobile devices immediately after waking up so that it definitely makes perfect sense.
However, emails that are sent for the first time in the morning do not claim the best click-through rate. For the best click-through rate, 17:00 is the ideal time, while sending it one hour earlier is better for order rates with 10 orders per campaign. When you analyze these times, it is believed that the best time to send those emails is when your customers usually take a break from work.
Need for Custom Workflows
More and more marketers have started using their own custom workflows and with very good reason. Although its order rate of less than 2% is not as effective as other workflows, the custom automation workflow boasts the best click-through rate with 17%. What’s more, it has the second best open rate with around 53%.
So, these data suggest that it is clear that custom workflows can be used very effectively in combination with cart recovery automation workflows as well as order confirmation workflows. Not only can you increase your profits by using a custom workflow that pays attention to the true needs of your customers, but you can also build a better rapport with them.
According to opt statistics for fragmented campaigns , if you divide your email subscribers into smaller segments using criteria such as interests, ordering history, and location, the chance of potential customers opening your email is high.
A fragmented email marketing campaign has an open rate of about 28%, which is about twice the open rate of non-segmented campaigns. Ultimately, this should not really come as a surprise, as people tend to engage with something that relates to their real needs and interests.
Also, if you manage to get people to pay attention to your proposal, the chance that they will support your business also increases. It is supported by numbers. Targeted email campaigns can receive approximately 30% more orders!
Use Landing Pages to Get Email Addresses of Potential Customers
Now to be able to send those emails for the first time, you will obviously need a list containing email addresses. However, which are the most effective strategies for achieving those addresses?
When it comes to list building and subscriber capture, a stable sign-up box has a conversion rate of less than 2%! Pop-up notifications only perform better with conversion rates greater than 4% (that being said, this is double that of sign-up boxes).
However, the winner is landing pages with a success rate of 25%. If this sounds too boring to you, you can also use Wheel of Fortune which boasts a conversion rate of around 13% (rather ironically, luck and number 13 often don’t use together in the same sentence Go).
In relation to the information that you should request for a sign-up conversion, the top combo is the email and phone number that claims a success rate of around 10%, with the email and first name being a close second.
Therefore, as there is not really a significant difference, you can choose the combo that will work best with your campaign. For example, if you plan to send a text message, email and phone combo may work well.
However, if you plan to send your customers a discount on their birthday, you can request their birthday in addition to their email because the success rate of this combo is not even bad at around 7%.
